Conflicting numbers
Different platforms tell different versions of performance.
Marketing analytics
Turn marketing data into decisions, not more dashboards.
Having analytics does not mean you have answers.
The Growth Fix helps businesses understand what marketing is contributing, where measurement is weak and which insights should actually influence investment and growth decisions.
Problem recognition
The problem is rarely a shortage of marketing data.
The challenge is connecting platform data, customer actions and commercial outcomes well enough to make better decisions.
Weak attribution
Teams cannot confidently connect acquisition activity with commercial outcomes.
Activity reporting
Dashboards focus on clicks, sessions and platform metrics rather than business impact.
Tracking gaps
Important customer actions are missing or inconsistently measured.
Poor prioritisation
Data exists but does not make the next decision clearer.
No feedback loop
Insights do not consistently influence campaigns, CRO or growth strategy.
Commercial symptoms
What this looks like in the business.
The symptoms show up differently by channel, but the underlying problem is often a weak link between marketing activity and commercial outcomes.
Reports without decisionsDashboards are reviewed, but priorities remain unchanged.
Channel claims conflictDifferent platforms each take credit for the same commercial outcome.
Important actions are missingCalls, forms, purchases or lifecycle actions are not measured consistently.
Teams debate the numbersTime is spent reconciling metrics instead of deciding what to improve.
What The Growth Fix analyses
Measurement should make the next decision clearer.
The goal is not perfect attribution. It is better evidence for better commercial decisions.
GA4
Google Tag Manager
Google Search Console
Google Ads measurement
Meta measurement
Funnel measurement
Conversion architecture
Attribution analysis
Campaign analysis
Dashboard/reporting strategy
Customer journey analysis
KPI definition
Experiment measurement
Growth Diagnostic
Start by finding the biggest growth leak.
The Growth Diagnostic is a focused review designed to identify what is most likely limiting performance, where the strongest opportunities may exist and what should be prioritised next.
What I review
- GA4
- Google Tag Manager
- Google Search Console
- Google Ads measurement
- Meta measurement
- Funnel measurement
- Conversion architecture
- Attribution analysis
What you leave with
- Key issues identified
- Highest-value opportunities
- Clear priorities
- Recommended next actions
Start with the diagnosis. Decide what happens next once we know where the opportunity is.
The Growth Fix method
Diagnose → Prioritise → Fix → Measure → Scale
A systematic way to turn marketing complexity into a small number of commercially useful decisions.
Find the leak
Understand where performance is being lost across acquisition, conversion, measurement and customer value.
Rank the opportunity
Focus on likely business impact, confidence, effort and speed rather than a long list of tactics.
Act on what matters
Implement or guide the highest-value improvements across journeys, campaigns, pages, offers or reporting.
Validate the change
Use the right metrics to understand whether the intervention actually improved performance.
Expand the wins
Turn validated improvements into repeatable playbooks across markets, channels or customer segments.
Relevant capabilities
Capabilities connected to the commercial problem.
The work is organised around the outcome that needs to improve, not around selling a channel in isolation.
Measurement architecture
Clarify which actions and outcomes need to be measured across the customer journey.
Performance analysis
Connect campaign, website and customer data to the commercial questions the business needs to answer.
Attribution context
Use attribution as decision evidence without pretending any model provides perfect truth.
Reporting strategy
Build reporting around KPIs, trade-offs and decisions rather than platform activity alone.
Selected results
Growth measured in commercial outcomes.
Selected results from conversion, monetisation and acquisition work across different markets.
Conversion uplift
Projected long-term value
Lead growth
Past results are provided as examples and do not guarantee future performance.
Why The Growth Fix
Senior growth thinking, with hands-on execution.
12+ years of experience across conversion, monetisation, performance analysis, experimentation and customer lifecycle work in EMEA, LATAM and North America.
The Growth Fix combines strategy + analysis + hands-on execution, connecting marketing activity to commercial decisions and practical implementation.
Conversion
Monetisation
Performance analysis
Experimentation
Customer lifecycle
International experience
FAQ
Questions businesses usually ask before starting.
What does a marketing analytics consultant do?
A marketing analytics consultant helps define what should be measured, identifies gaps in the current setup and turns campaign and customer data into clearer commercial decisions.
Can you audit our existing GA4 setup?
Yes. GA4 can be reviewed as part of the wider measurement system, including event coverage, conversion architecture and whether the data answers the questions the business actually has.
Do you provide attribution analysis?
Yes, with the appropriate caveat that no attribution model is perfect. The objective is to build better evidence for investment and optimisation decisions.
Can you work with Google Ads and Meta data?
Yes. Campaign data can be analysed alongside website and conversion data to understand performance beyond platform-reported activity.
What should a marketing dashboard measure?
A useful dashboard should focus on KPIs that explain commercial performance, movement through the funnel and the decisions that teams need to make.
Can you work with our existing analytics team?
Yes. The Growth Fix can work alongside analytics, marketing and product teams to connect measurement with growth priorities and experimentation.
Growth Diagnostic
Find the highest-value marketing fix first.
Start with a focused diagnostic, identify the biggest constraint and decide what deserves action next.